Supermarkets in Puerto Rico have become platforms for the increasing competition among brands trying to dominate in-store communication. Such communication is driven by innovation creating a demand for bolder ways to connect with consumers. In order to meet this demand and engage consumers when they are making their purchase decisions, Marketing Managers and Business Owners in Puerto Rico can count on CartArt Media.CartArt is a visually appealing media that transforms regular shopping carts into mobile billboards. Its size (9 times larger than similar media) provides brand visibility with direct impact on sales. (Not bad for brands with limited or poor shelf space.)
The new media allows Marketing Managers to put their product in the shopping cart (in the form of ads) and be the only one traveling with prospects throughout the whole shopping journey.
One of the big pros is that consumers don't have to grab the cart or get inside the supermarket to see the ads. Cart Art is a moving billboard reaching consumers even when the cart is pushed away for storage. Think about exposure 24/7 for the duration of the campaign.
Unlike any other in-store media in Puerto Rico, it is supported with four world patents to ensure quality and safety and its success has been proven in United States, Canada, and Mexico. In marketing performance studies test stores with CartArt Media showed specific categories sales increase that ranged from 8% to over 60%.**
For many, traditional media is still the weapon of choice to build a brand and reach a larger audience. Those who need to reduce the impact of the current financial situation are still in the hopes of finding the holy grail of in-store marketing. Is CartArt the answer? At least, it has been for many brands in USA, Canada and Mexico.
For further details you can contact Nazario Group Media, exclusive distributors of CartArt in Puerto Rico the Caribbean and Latin America.
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