10 useful facts about internet and mobile use

Do you think that internet is far from dying? What about mobile as the next BIG marketing hit? If like many of us you are facing the biggest and fastest changes of the communications landscape in the history of technology, you know about the hardships of keeping up with those and updating marketing plans and business models accordingly. Well, today is your lucky day. The following are the most recent stats about mobile and internet use in the US. Whether it is for you reading pleasure, as a conversation starter or for a quick fix to your current plans the following list provides useful updated information as of April 2010. Enjoy!

1. text messages outnumber phone calls in the US
2. 95% of all text messages are read within 15 minutes
3. 17% of all text messages are forwarded virally
4. 20% of people respond to a text message
5. twice as many people use text messaging as use email. (There are twice as many mobile phones as there are PC’s.)
6. mobile search grew 130% in 2009
7. 1/3 of human kind has mobile internet access
8. 1.8 billion people will send a text message today
9. the worldwide number of users of mobile banking and related services is forecasted to grow from 55 million users in 2009 to 894 million users in 2015
10. by the end of 2011, over 75 percent of devices shipped in mature markets will include a GPS.

SOURCES:
Gartner, Inc., Berg Insight,  Social Media Marketing Plus Blog, Joel Comm.