A little while ago, I spent some time with a couple of friends (former colleagues and clients). In the group there was this new acquaintance, a recent college graduate, picking our brains for insights about how to succeed in the glamorous business of building brands. As we all shared opinions, the conversation escalated to a fascinating "that was then, this is now" dynamic. We had a lot of fun sharing experiences. In most cases we agreed unanimously on many things we had to learn the hard way and wish the upcoming generation of professionals already knew before joining the troops. At the end of the gathering the college graduate was so excited and grateful, that I decided to write about it.
Here's the article
10 Things to Know Before You Start Working in Marketing or Advertising. I'm sure that if you are currently working in the industry, you could certainly add or replace one or more items on this list. Feel free to share your point of view. I'm confident there's a newbie out there that would really appreciate it.
[Associated Content is a global digital content platform I write for every now and then, L!]
